Monthly Archives: August 2007

A New Zero Cost Way for Partners to Get Buzz

While out making connections to promote I started playing with Facebook by creating a Book Marketing Strategy page


While there, I ran in Guy Kawasaki (yes, THE Guy Kawasaki) and his facebook app. I signed up, posted a Trumor, and connect him with Paul Lemberg because they think alike.


It’s unreasonable to think that online networking will lead to big things.. we all have so much to do, how will we find the time to reach out online?


Unreasonable maybe.. but I think it a necessity going forward.


Check out Guy’s app at


What Truemors can you post that show off your unique expertiese?


Post a comment here and let me know what you are doing to network this way?


We’re putting the final touches on the copy for next week’s Be Unreasonable best seller blast.


You can see the copy we’re using at


We’re going to send people to a page that offer several gifts before buying the book… an unreasonable approach.


When you sign up, you get invited to one of several Virtual Book Tour events. And we’re not doing the reasonable thing there either. There will be many teleseminars and side promotions.. all leading back to a gift collection system.


Copy for the these events will feature partners gifts for a lot of extra exposure.


Our goal is simple. We want each and every promotion partner to get at least twice the signups as you would get in a reasonable promotion.. but not just a bunch of co-registration leads that don’t know what they are getting. We intend to keep up the quality that comes from giving a bonus gift to a book buyer


Your comments are welcome.. and encouraged. Just click on the comment link here.


Have you submitted a gift. There is still time –


If you have a problem, bad link, concern of any kind. CALL US at 702-953-5843. We’re here to help you get more from the promotion.

Watch the comments

A couple of bright partners have been adding comments to this and other blogs and feeds.


Why do this?

  1. People reading the blog have similar interests
  2. Links to your site are considered “authority” links and give you credibility
  3. If you do it in more than one place, you are considered an authority

There no cost to post a comment. But plenty of opportunity.


One caveat.. don’t look like a spammer. Make sure you have read the post and comment about it. Never say “great post” rather “you said X and I’d like to add Y” and then put a link to your site.. but not a sales pitch.

“Warren, How did you link to so many people?”

I just heard from partner Dave Sharp (Savor the Fruits). He noticed how I have a lot more contacts on LinkedIn. I think my response to him will help you connect with more like minded partners so we can all grow more:

Get More from LinkedIn

The key is to invite those you have in your Rolodex (or whatever it’s called now). I still only have a tiny fraction of my Outlook contact in LinkedIn.. haven’t tried much with the mailing list, but a mass invite won’t work near as well and quick, individual messages. Every invite is a peronal connection with someone.

Some suggestions.

  1. Install the toolbars (IE and Outlook) and get in the habit of inviting people
  2. Make sure your profile is complete.
  3. Endorse as many people as you can. The “players’ love it.
  4. Look through the network of people 2-3 levels away. Always send an invite through the system

I’ve reconnected with dozens of people I had not talked to in years. My contact database includes vendors from an old business, people in the last place I lived, everyone who hands me a biz card (well, no everyone.. it’s impossible to keep all those cards). I just wish I had understood the power of staying connected back when I was in college and worked in radio for a decade. I used to think “move to a new job, start all over”.. Boy, was that dumb!

One more hint:

Buy the books on our promos (a good idea.. even if it’s self serving for me).

Then write a review on Amazon. Do they read reviews? (I got a multi-million selling author as a client 50 minutes after posting a review of his book).

Also sign up for ALL of the appropriate offers from partners. Our partners are all working to build contacts and mailing list.

Yes, this works… we’ve had partners do deals netting high five figures after meeting on a promotion.