I’ve been doing a lot of tracking and research to find what people on my online mailing list are most interested.
The results have been very helpful in planning my business and promotions for the next year.
I have a several mailing lists. Primarily, there is my list of authors. I’ve discovered that when I talk a about writing and selling books, or at least something related to that , the response is 2-300% higher than general offers.
My success oriented list lover to hear about new products, but the message must have the right keywords for them.
One odd finding. Many mailing lists do not respond as well to “here’s how to make a lot of money” offers. The authors like to make money. The success seekers like to make money.. they just don’t like anything that comes off as a scheme.
I’ve also found that readers respond best to “the real me”.. messages from the heart. So when I talk about my own discoveries, products I’m using and especially books I’m reading, the click through rate on offers goes up.
How about you?
Readers of my Partner News page are usually on my “Partners” list. When I talked about getting new leads for your business, attracting new readers for your mailing list, and getting the word out about your own book (many are also on my “authors” list) I get great response.
Do you want to make money?
Yes, but my research shows that as a group, you are savvy enough to know that you aren’t going to find one magic pill, a new web tool, or secret handshake that unlocks all the wealth.
And what about your list?
Have you asked your mailing list what they want to hear about? What issue are troubling them? What help they are looking for? and most of all what would the like to read about in your next newsletter?
Tracking is nice. Real comments from real people even better. Please leave a comment. Let’s talk about what you want to see here on the PARTNER NEWS page and what kind of joint ventures and cross promotions we should feature.
Would you like more money making offers?
More “best seller book” campaigns
Do you appreciate our focus on qualified leads?